To be the leading platform for facilitating complete transactions of capital and money market around the globe known for its good governance and compliance with international best practices.

• To provide complete range of financial services including brokerage services, investment advisory; corporate finance, money market dealings and other ancillary services related to financial market to all our valued clients and potential investors.
• To maximize the value and returns to the shareholders.
• To provide a fair treatment to all other stakeholders.
• To make a constructive contribution for the development of financial markets in Pakistan and Other developing countries of the world.